Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This offers much more precise data and a much more complete picture of user journeys across channels.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketers extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual data straight by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a collection of directions that informs your web site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based ads, such marketing attribution software as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and offers organizations a lot more control over transmission, making it generally a lot more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and aids ensure compliance with privacy laws such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.